The role of supermarket lighting is not only lighting, but also can enhance the supermarket shelf display effect, improve commodity sales, in the supermarket interior decoration, for lighting design must pay attention to. Today, I will introduce the key points and trends of supermarket lighting design.
Types of supermarket lighting design
lighting design in a supermarket is usually divided into three Types: basic lighting, key lighting and decorative lighting. Different types of lighting have different functions:
◎ Basic lighting -- the basic brightness of the supermarket is guaranteed, which comes from the ceiling fluorescent lamp, chandelier or ceiling lamp.
◎ Key lighting -- also known as commodity lighting, can more highlight the quality of a commodity, enhance the attractiveness.
◎ Decorative lighting -- used to decorate an area and create a good visual image. Common neon lights, arc lights and flashing lights.
Requirements for supermarket lighting design
Supermarket lighting design is not the brighter the better, in the face of different areas, different sales environment and different commodities, should match different design requirements. What should be done?
1, ordinary corridors, passageways and warehouses, light brightness of 100~200 lux.
2, general lighting and general supermarket shelf display area brightness of 500 lux.
3, supermarket shelves key display area, advertising goods area and window display area, brightness is 2000 lux, which is the best part of the key commodities, brightness is 3 times of ordinary lighting.
4, during the day will face the outside street window, the brightness design should be higher, it is recommended to 5000 lux.
Supermarket area lighting design
NO.3.1 Supermarket entrance area lighting design: combination of light and dark, strong eye
If the lighting design at the entrance of the supermarket is unique, so that customers can be attracted by it from a distance, the pedestrian flow will naturally increase. If the supermarket itself is not in a prominent position, the entrance can be high-lit to make them stand out from the shadow of the background and attract the attention of passers-by.
Many mall aisles are designed to be relatively dark, while the stores on both sides are as bright as possible, and customers are unconsciously drawn to them as they walk by.
It's called in visual marketing: the seven-second rule. When the walking customer passes the store for 7 seconds before (the general customer walking speed is 1 meter/second, when the distance from the store is 7-8 meters, that is, the visual distance of 7 seconds), and cannot judge "what store", they will skip the store because the store cannot arouse customers' interest.
Shopping malls commonly used lighting marketing techniques, corridors as far as possible to do dark, to ensure the basic brightness, and the shops on both sides will become the first visual focus.
NO.3.3 New retail supermarket
Super species, corridor brightness reduced, shop signs and internal light environment bright and transparent, the first time to attract the attention of customers.
NO.3.4 Lighting design of supermarket shelf area: vertical lighting, brightness difference
The shelf area is the most important part of the whole supermarket, and the lighting needs to take into account the brightness of the aisle and the brightness of the goods on the shelf. Between the aisles in the shelf area, the use of slot lights is sufficient to illuminate the opposite shelves, and the distribution is uniform, from the top to the bottom will be very bright.
However, the lighting of many supermarkets can not be taken into account. It only reaches the standard of "bright", but is not friendly to the goods on the shelves, which will also affect the sales of goods to a great extent.
The lighting design of the shelf area shall have both horizontal and vertical lighting. At the same time, the distance between the shelves and the shelves is relatively close. When carrying out the supermarket lighting design, the shadow should be avoided as far as possible. The shelves are usually illuminated by a fluorescent lamp holder with a mask or by a grille panel with an anti-glare series. Depending on the height of the shelf, different lighting methods such as light belt, dot or vertical lighting are used.
Color temperature 4000-6000K, Ra > 80, illuminance about 800, and ensure that the light environment people are in, there should be no high-brightness objects in the normal field of vision.
NO.3.5 Special light special purpose, a lamp to light a row of shelves, light and dark rank
tips: Supermarkets usually have a sales section, which should be 20% brighter than the surrounding environment.
NO.3.6 Lighting design of vegetable and fruit section in supermarket: reasonable color temperature and excellent performance
Fruit and vegetable areas are all fresh food, so the lighting design of fruit and vegetable areas should not only consider the display of goods, but also consider the heat brought by lighting. Too much heat will cause the water loss of fruits and vegetables. Therefore, the light of fruit and vegetable area should be selected according to the needs of the appropriate color temperature light, at the same time, should be equipped with high color rendering cold light source lighting without ultraviolet and infrared radiation.
▲ The most appropriate color temperature for meat
The pure white lighting effect can directly reflect the verdant fruits and vegetables. 3000K Warm White is available for fruit and vegetable areas in red, yellow and dark colors. Green and light vegetables usually use 4000K-5500K, color index should be greater than 85.
The lighting design of cooked food area should make meat products look fresh and clean, so it is suitable to use warm color lighting to make meat and poultry cooked food products attractive color, better restore the natural color of food. Cooked food area and fruit and vegetable area, also should pay attention to the control of lighting temperature.
The fresh area is on the contrary, can use hidden LED linear lamp lighting, must choose 3000K color temperature, the average illuminance of 300lux, the key area of illuminance above 500lx.
For supermarkets, the high-end retail experience is coming, and the design requirements for commercial space are higher. This means that "appearance level" is also a crucial part of supermarket lighting. In recent years, the "linear wind" of office lighting has also blown into supermarkets.
Clean and neat, simple and relaxed linear lamp is popular for a time, with optical technology, and even can replace the traditional tube lamp.
